The Silvanus Foundation is proud to share our founder, Nathan Liu, for his great academic achievement! His co-authored research paper, “The Role of AI in Advancing Sustainability and Social Responsibility in the Beauty Industry: A Case Study of AR Virtual Try-Ons and AI-Powered Recommendations,” was accepted and presented at the 2025 American Marketing Association (AMA) Winter Academic Conference in Phoenix, AZ.

Nathan successfully delivered his virtual presentation on February 10, 2025, contributing valuable insights to the Artificial Intelligence and Technology track in the Strategy/Management topic area. His research highlights how AI-driven innovations promote sustainability and social responsibility—an area deeply aligned with the mission of the Silvanus Foundation.

This achievement reflects Nathan’s dedication to creating a more sustainable future, a core value that continues to inspire our foundation’s work in environmental advocacy, wildfire awareness, and global education.

Join us in congratulating Nathan on this well-deserved recognition!